Festive Fun in New Braunfels, Boerne, San Antonio, and Bulverde: A Holiday Guide to Fun

As the holiday season rolls in, the Texas Hill Country comes alive with festive lights, seasonal events, and plenty of cheer. Whether you’re a local or visiting the area, there are countless opportunities to soak up the holiday spirit in New Braunfels, Boerne, San Antonio, and Bulverde. From charming small-town celebrations to the grandeur of San Antonio’s River Walk, here’s a guide to some of the best things to do this holiday season in these picturesque destinations.

1. New Braunfels: A Winter Wonderland with a German Twist

New Braunfels, known for its German heritage and proximity to the Comal and Guadalupe rivers, offers a festive mix of history, culture, and holiday cheer.

  • Gruene Ice Rink
  • This is an exciting addition to the local holiday celebrations, offering a chance to glide and skate under the Texas sky. Whether you’re a seasoned skater or a beginner, it’s a fun experience for families, couples, and friends alike. The rink is surrounded by twinkling lights and decorated with holiday cheer, making it the perfect spot for a festive outing. After your skate, be sure to enjoy the local shops and eateries, or take in a live music performance, adding to the magical atmosphere of Gruene during the holidays.
  • Lights in the Park at Landa Park
    Landa Park is one of New Braunfels’ gems, and during the holiday season, it lights up with thousands of twinkling lights. Visitors can enjoy the annual “Lights in the Park” display, which features animated scenes, large holiday displays, and a festive atmosphere perfect for family outings.
  • Christmas Market at the New Braunfels Convention Center
    The holiday season wouldn’t be complete without a visit to the Christmas Market in the heart of downtown. Browse unique gifts from local vendors, enjoy festive music, and sip on hot cocoa as you experience the warm community spirit.

2. Boerne: A Quaint, Cozy Holiday Escape

Boerne is a charming Hill Country town known for its boutique shopping, cozy atmosphere, and vibrant arts scene. This holiday season, it’s the perfect place to slow down and savor the simple joys of the season.

  • Boerne’s Christmas Parade and Tree Lighting
    Kick off the season by attending Boerne’s annual Christmas Parade. The event features festive floats, live music, and a visit from Santa. Following the parade, head to the town square for the tree lighting ceremony, where the giant Christmas tree shines brightly against the quaint backdrop of Boerne’s historic buildings.
  • Christmas in Comfort
    Just a short drive from Boerne, the town of Comfort hosts its annual “Christmas in Comfort” event. The small-town charm is on full display with a holiday parade, arts and crafts booths, and a visit from Santa. It’s a great way to get into the holiday spirit and support local artisans.
  • Historic Hill Country Christmas Market
    For those looking to shop locally, the Historic Hill Country Christmas Market is a must-visit. This artisan market is held at the Boerne Convention Center, offering handmade crafts, jewelry, holiday decorations, and one-of-a-kind gifts perfect for everyone on your list.

3. San Antonio: A Vibrant City Drenched in Holiday Cheer

San Antonio, with its rich history, diverse culture, and grand holiday celebrations, is a must-visit during the Christmas season. From festive lights to historical sites, there’s something for everyone.

  • Holiday Lights on the San Antonio River Walk
    The San Antonio River Walk is transformed into a dazzling holiday wonderland with more than 100,000 twinkling lights. Take a stroll along the river or enjoy a boat tour for a truly magical experience. You can even dine at one of the many riverside restaurants and enjoy holiday-themed menus.
  • San Antonio Zoo’s Zoo Lights
    The San Antonio Zoo is another must-see this season, as it hosts Zoo Lights, a spectacular holiday light display featuring over a million lights, animated light shows, and themed exhibits. The whole family will enjoy this glowing spectacle, complete with seasonal treats and hot cocoa.
  • The Nutcracker at the Tobin Center for the Performing Arts
    For a touch of classic holiday elegance, don’t miss “The Nutcracker” ballet at the Tobin Center. This annual performance by the San Antonio Ballet features all the magic of Tchaikovsky’s beloved score, stunning costumes, and world-class dancers, making it a perfect holiday tradition.
  • Ford Holiday River Parade
    Held on the Friday after Thanksgiving, this iconic parade kicks off the holiday season in San Antonio. The Ford Holiday River Parade features festive floats, local performances, and a colorful celebration of the season along the San Antonio River.

4. Bulverde: Peaceful and Picturesque Holiday Bliss

Bulverde, often referred to as the “Front Porch of the Hill Country,” is a quiet town surrounded by natural beauty. It offers a peaceful setting for a low-key yet festive holiday experience.

  • Bulverde Christmas Market
    The Bulverde Christmas Market is a great opportunity to shop for unique holiday gifts from local artisans. The market features handcrafted goods, handmade jewelry, local food vendors, and much more. It’s the perfect place to find something special while enjoying the town’s quaint charm.
  • Winter Fest at the Bulverde Community Park
    Bring the whole family to Winter Fest at the Bulverde Community Park. This event features a holiday light display, live entertainment, holiday treats, and fun activities for kids, including visits with Santa. The park’s tranquil setting adds an extra touch of holiday magic.

Bonus: The Texas Hill Country Wineries Holiday Events

For wine lovers, the Texas Hill Country offers an array of holiday events at local wineries, including special tastings, Christmas-themed wine releases, and cozy holiday dinners. A visit to the Hill Country wineries in and around these towns is the perfect way to celebrate the season.


No matter where you go in New Braunfels, Boerne, San Antonio, or Bulverde, you’ll find plenty of ways to celebrate the holidays, whether you’re enjoying small-town charm, dazzling light displays, or festive local traditions. From parades and markets to outdoor adventures and cultural experiences, this holiday season in the Texas Hill Country promises memories that will last a lifetime.